Earn Rs 1 lakh a month, try retail jobs
Moinak Mitra, Outlook Money
As of now, salaries in this sector are growing by 30 per cent year-on-year, and it is rumoured that companies have even upped salaries by 60-70 per cent to retain talent.
Take the case of Joshua D'Mello, who worked in a Delhi-based apparel chain and drew Rs 3.6 lakh (Rs 360,000) a year. After RIL announced its mega plan, D'Mello started sniffing around for greener pastures. Within weeks, he bagged a Rs 5.5-lakh (Rs 550,000) letter from a competitor.
No sooner had he pocketed the letter, he received a Rs 7 lakh (Rs 700,000) offer from yet another player. His new recruiter was aghast, but retained him with a counter-offer of a huge Rs 9 lakh (Rs 900,000).
All that money within a single week!
Jog observes a new trend where retailers are snapping up telecom workers. Retail is going through the phase that telecom went through a few years ago, when there weren't enough trained persons and the growth path the industry was taking was uncertain. The telecom guys have lived through that phase. Now retail beckons. The hospitality, FMCG, white goods and BPO sectors are becoming catchment areas too.
In retail, the store is a delivery mechanism that enables the transfer of goods from the seller to the consumer and staffers must be well-versed in the nuances of this process.
Mahajan claims that at the top end, organised retail is increasingly making room for people who bring in strategy and planning, and have an operations background. Then there are design people and those with a firm understanding of the FMCG market.
There's also growing demand for supply chain managers and visual merchandisers, who are largely responsible for the look and feel of the store. Anyhow, the bulk of the demand is for the frontliners -- sales executives, department managers and store managers -- who interact directly with the customer and comprise 80 per cent of the workforce.
You can start out as a sales executive and expect anywhere between Rs 70,000 and Rs 1.2 lakh (Rs 120,000) a year. From there to a department manager or floor supervisor is a flat two years. At this level, they make anywhere between Rs 1.2 lakh and Rs 2 lakh (Rs 200,000) a year.
As a category, it poses the biggest threat to BPO jobs in the voice-process arena. Moreover, it's a day job and you don't have to lose your sleep over Sam's credit card in Tuscaloosa.
In another year-and-a-half, you should aim for the store manager's slot. With an assured Rs 4 lakh-11 lakh (Rs 400,000-1.1 million) per annum, this is a category where the shortfall is most pronounced. "Most retailers are putting mechanisms in place to train their own staff to become store managers. Before Reliance announced its grand plans, this bracket made only Rs 15,000 a month," says Mahajan.
Then you move on to become an area manager, take charge of a few stores of the brand in the region and make anywhere between Rs 12 lakh (Rs 1.2 million) and Rs 25 lakh (Rs 2.5 million) a year.
The ultimate goal is to make it to the grade of an operations head or the chief of strategy and planning, where seasoned retailers make Rs 20 lakh-50 lakh (Rs 2-5 million)a year.
Amid the din, Uday Chawla, managing partner of Transearch India, a headhunting firm, is bullish. "There'll be faster promotions in retail and, hence, higher salaries." All said and done, jobs in retail are piping hot. Now we recommend you don't pay the piper. Face the music.
As of now, salaries in this sector are growing by 30 per cent year-on-year, and it is rumoured that companies have even upped salaries by 60-70 per cent to retain talent.
Take the case of Joshua D'Mello, who worked in a Delhi-based apparel chain and drew Rs 3.6 lakh (Rs 360,000) a year. After RIL announced its mega plan, D'Mello started sniffing around for greener pastures. Within weeks, he bagged a Rs 5.5-lakh (Rs 550,000) letter from a competitor.
No sooner had he pocketed the letter, he received a Rs 7 lakh (Rs 700,000) offer from yet another player. His new recruiter was aghast, but retained him with a counter-offer of a huge Rs 9 lakh (Rs 900,000).
All that money within a single week!
Jog observes a new trend where retailers are snapping up telecom workers. Retail is going through the phase that telecom went through a few years ago, when there weren't enough trained persons and the growth path the industry was taking was uncertain. The telecom guys have lived through that phase. Now retail beckons. The hospitality, FMCG, white goods and BPO sectors are becoming catchment areas too.
In retail, the store is a delivery mechanism that enables the transfer of goods from the seller to the consumer and staffers must be well-versed in the nuances of this process.
Mahajan claims that at the top end, organised retail is increasingly making room for people who bring in strategy and planning, and have an operations background. Then there are design people and those with a firm understanding of the FMCG market.
There's also growing demand for supply chain managers and visual merchandisers, who are largely responsible for the look and feel of the store. Anyhow, the bulk of the demand is for the frontliners -- sales executives, department managers and store managers -- who interact directly with the customer and comprise 80 per cent of the workforce.
You can start out as a sales executive and expect anywhere between Rs 70,000 and Rs 1.2 lakh (Rs 120,000) a year. From there to a department manager or floor supervisor is a flat two years. At this level, they make anywhere between Rs 1.2 lakh and Rs 2 lakh (Rs 200,000) a year.
As a category, it poses the biggest threat to BPO jobs in the voice-process arena. Moreover, it's a day job and you don't have to lose your sleep over Sam's credit card in Tuscaloosa.
In another year-and-a-half, you should aim for the store manager's slot. With an assured Rs 4 lakh-11 lakh (Rs 400,000-1.1 million) per annum, this is a category where the shortfall is most pronounced. "Most retailers are putting mechanisms in place to train their own staff to become store managers. Before Reliance announced its grand plans, this bracket made only Rs 15,000 a month," says Mahajan.
Then you move on to become an area manager, take charge of a few stores of the brand in the region and make anywhere between Rs 12 lakh (Rs 1.2 million) and Rs 25 lakh (Rs 2.5 million) a year.
The ultimate goal is to make it to the grade of an operations head or the chief of strategy and planning, where seasoned retailers make Rs 20 lakh-50 lakh (Rs 2-5 million)a year.
Amid the din, Uday Chawla, managing partner of Transearch India, a headhunting firm, is bullish. "There'll be faster promotions in retail and, hence, higher salaries." All said and done, jobs in retail are piping hot. Now we recommend you don't pay the piper. Face the music.
Job Twist in the Retail |
| |
By Function |
| |
| Level | Salary (Rs lakh/year) |
Operations | Asst manager | 2.5-7 |
Manager | 4-10 | |
General manager | 8-15 | |
Vice-president | 15-50 | |
Supply chain | Executive | 2.5 |
Manager | 4.5-9 | |
Value chain head | 12-35 | |
Visual merchandising | Store VM | 1.5 |
Area VM | 4-6 | |
Merchandising head | 10-20 | |
By Rank | ||
| Qualifications | Salary |
Sales | Undergrad or even a dropout, good selling and communication skills | 0.7-1.2 |
Department manager | Graduate with two years of experience as sales executive | 1.2-2 |
Store manager | Graduate, preferably MBA, with 3-4 years of experience, excellent custo-mer relationship management skills, should be able to work long hours | 4-11 |
Area manager | Graduate, preferably MBA, with 7-8 years of experience, or 5-6 years as store manager | 12-35 |
Head of operations | MBA, with minimum 10-12 years experience of the entire gamut of operations | 20-50 |
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